From Spontaneity to Strategy: How Safari Planning Has Evolved Over the Decade

Over the past decade, the way travelers plan their African safaris has evolved dramatically, influenced by changing preferences, global trends, and significant events like the COVID-19 pandemic. A safari is often regarded as a once-in-a-lifetime experience, and planning one has traditionally required a thoughtful and measured approach. Ten years ago, the norm was to book safaris well in advance, typically 6 to 12 months before travel. This was necessary to secure spots in exclusive lodges and camps, coordinate complex logistics, and ensure access to top guides and permits for high-demand activities.

Ten years ago, the norm was to book safaris well in advance, typically 6 to 12 months before travel.

At that time, the idea of last-minute safari bookings was virtually unheard of, as the limited availability of premium accommodations and the seasonal nature of safari travel necessitated early commitment. Most travelers also understood that peak safari seasons, such as the Great Migration in the Masai Mara or Serengeti, required even earlier bookings to guarantee a spot at prime locations. This careful planning reflected a balance of high demand and the exclusivity that defines the safari experience.

The COVID-19 pandemic brought a seismic shift to this dynamic. Travel came to a standstill, with widespread cancellations and indefinite postponements of planned trips. When restrictions began to lift, travelers initially hesitated to commit to long-term plans due to ongoing uncertainty. This hesitation gave rise to a trend of last-minute bookings, where safaris were often arranged just a few weeks—or even days—before departure. Travelers were eager to escape the confines of lockdown life and sought solace in Africa’s wide-open spaces, which offered both safety and tranquility. This period saw a sharp increase in spontaneous travel, with people focusing on flexibility rather than the detailed planning previously associated with safaris.

As the world has moved into a post-pandemic phase, booking patterns for African safaris are stabilizing, though the landscape is not identical to what it was a decade ago. Many travelers are now returning to the practice of planning their trips well in advance, with lead times once again extending to 6 to 12 months. This return to early bookings is driven by several factors. Firstly, confidence in travel has been restored, and many travelers are eager to make up for lost time by investing in dream experiences. Secondly, the demand for African safaris has increased significantly. As more people seek meaningful and immersive travel, the allure of Africa’s pristine wilderness and abundant wildlife has grown stronger.

The renewed surge in interest underscores the importance of advance planning. African lodges and camps, known for their exclusivity and intimate settings, often have limited capacity. This is especially true for properties in prime locations like the Okavango Delta, the Masai Mara, and the Serengeti. Travelers who book early not only secure their preferred accommodations but also ensure access to unique experiences, such as private game drives, guided walking safaris, and cultural interactions with local communities. Additionally, early planning allows for a more relaxed and considered approach to the logistical details of a safari, from internal flights to packing for specific weather conditions.

The renewed surge in interest underscores the importance of advance planning

It’s worth noting that while the convenience of last-minute bookings appealed to some during the pandemic, the benefits of advance planning are undeniable. A safari is not just a trip—it’s an investment in an extraordinary journey that requires careful thought and preparation. By booking early, travelers can avoid disappointment, particularly during peak seasons or for highly sought-after events like the Great Migration crossings.

Today, African safaris represent more than a travel trend; they symbolize a growing desire for deeper connections with nature and meaningful experiences. The planning process itself has become part of the anticipation, with travelers increasingly recognizing the value of time and effort in creating a journey that will stay with them forever. For anyone considering a safari, starting the process early ensures not just availability but also a richer, more rewarding adventure.